How Gender Lens Investing is Reshaping VC

More investors are putting their money where their values are. Gender Lens Investing (GLI) means backing companies that advance gender equity — whether they’re women-owned, serving women’s needs, or improving women’s lives.

This isn’t charity. The European Investment Bank found that Europe’s dedicated GLI funds grew by 20% last year alone — proof that investing with a gender lens taps into huge, underserved markets.

Why GLI Matters

Gender Lens Investing aligns capital with both profit and purpose. By targeting sectors like women’s health, childcare solutions, or fintech for single mothers, GLI addresses unmet needs while driving superior returns.

Investors increasingly recognize that excluding half the population from funding opportunities isn’t just unfair — it’s financially shortsighted.

How Startups Can Tap Into GLI

Define Your Lens

Be clear about how you advance gender equity — whether by being women-founded, women-led, or women-serving. Back it up with measurable metrics.

Find Aligned Investors

Seek out funds with GLI mandates. Many European development banks, impact-focused VCs, and family offices already lead in this space.

Track the Impact

Use gender KPIs to measure your progress: women in leadership, supply chain impact, or the reach of women-focused products.

Spotlight the Wins

Share success stories publicly. Each proven result builds a flywheel for attracting more capital and expanding GLI’s footprint.

The Big Picture

Gender Lens Investing is no longer niche — it’s a growth driver. Startups that prove real impact stand to secure not just funding, but funding that aligns with their mission.

📖 Full EIB Gender Lens Investing Report

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